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Bryant Whelan Tapped as Managing Director at The Focus Group
After conducting a nationwide search, Gulfport-based advertising agency The Focus Group found the ideal candidate to lead the firm right on the Mississippi Gulf Coast. Bryant Whelan of Ocean Springs brings over 25 years of experience in the advertising industry to her new position as managing director. The Focus Group management team set the bar […]
Three Lessons Learned
Editor’s Note: Jamie’s “last” week is upon us, and I (Samantha) asked her to identify some things she’s learned since she walked across the ole graduation stage. Jamie has a full and bright future in front of her; and in true Southern Miss tradition, she is leaving The Focus Group better than she found it. […]
Kanye West’s VMA’s Speech & the Creative Industry
Kanye West’s acceptance speech at this year’s MTV Video Music Awards involved: Taylor Swift and talk of the infamous “Imma let you finish, but…” Incident Rambling, rambling and more rambling “Bro” IDEAS! ‘Ye for President? It’s highly probable that you labeled Kanye’s speech as nonsense or ludicrous. While I agree that Kanye was in his […]
Creative Magic and Floating Ducks
Can we have an honest moment on this delightful Wednesday afternoon? I had NO idea what to expect when I transitioned from corporate health care to the creative world of agency life. I expected a lot of moving parts; however, I did not expect creative magic. I hate to even call it magic because that […]
Using Social Media for Community Involvement
One of the benefits of owning a small business is being able to really connect and give back to the community through your business. Community involvement can make a positive impact while also putting a positive light on your small business, gaining visibility to potential customers in return. But, how can these small businesses use social […]
A Lesson in Creativity
We all know those people who are naturally creative, but did you know that you could improve your own creativity with a bit of practice? Most industries out there encourage innovation in the workplace. When it comes to this industry, using your imagination is helpful for telling a client’s story in a unique way, pitching […]
Wonk Wednesday: Twitter’s Sweet Spot
I learned of Michael Jackson’s death via Twitter in the summer of 2009. It wasn’t The New York Times, USA Today or the nightly newscast breaking the news. It was Twitter users. During that summer, Twitter was an exciting platform to watch. It was taking off with celebrities (the race to one million by @aplusk v. @cnn), and […]
Small Business: Using Social Media to Sell a Product
Small business owners have a lot on their plate, and adding social media management into the mix can seem like a daunting task. If you don’t understand the big deal when it comes to social media, Team Focus has got your back. For the second part of this three-part series, we’ll focus on why small […]
Using Social Media to Grow Your Audience
In honor of The Focus Group’s Digital DIY program, I’m writing a three-part series on different aspects of social media use for small businesses. This post will focus on why small businesses should use social media to grow their customer base. Let’s get to it! A Case Study: The Fancy Fox The Fancy Fox is a creative, […]
Wonk Wednesday: Start Using Snapchat
Public relations professionals know that a successful campaign requires research, planning and staying on top of industry trends. This week we’re talking all about Snapchat, the mobile app. Haven’t heard of it before? In short, Snapchat is a photo and video sharing app that allows users to send “snaps” for friends to view for a maximum […]